Sales Trends for 2023
Rules We Live By as Sales Professionals
September 19, 2022
Learnings for 2022 as a Sales Recruiter
December 23, 2022
Value-Based Selling
Show don’t tell also applies to sales. Instead of focusing on telling your customers what’s good about your product or service, showing and teaching them the value of having it and what they can gain from using it is a more effective way to sell.
Valuable AI
With the use of AI, your team can gather valuable data on customers that you can later use to develop marketing strategies, which then can boost sales. It also helps with sales by offering suggestions to consumers, depending on their last transaction. Lastly, it projects trends in your industry that can help you plan ahead.
Customer Experience
Giving your customers a more personalized experience will make them more likely to do business with you. In fact, 49% of buyers make an impulse purchase after receiving a personalized shopping experience.
You can also have personalized experience with a real-time sales team. From your website, encourage your customers to call your sales team or talk to them through any of the best live chat software solutions in the market today.
Training is Key
Invest in your team and focus on upskilling and training, this will lead to better results and less mistakes in the long run .
According to a study, new sales representatives need an average of 10 weeks in training for their role. However, 26% of reps say that their training is insufficient (Training Industry).
When you invest in training and coaching your employees, your company can see a 95% improvement in your company’s revenue (Aberdeen).
Social Selling
Buyers are spending more time researching online before they reach a buying decision.
Through social selling, you’re only giving out information about your products to people who are already interested, thereby giving them a nudge towards your direction.
Social media is a great place to nurture these relationships with your customers. About 31% of B2B professionals said in a survey that social selling has helped them build better relationships with customers.
Outsourcing
Outsourcing sales for small businesses to scale has become extremely common over the last two years.
A dedicated sales team will be able to focus more on identifying leads, marketing to different segments using different platforms, and converting potential customers.
Outsourcing helps your company save on costs while also helps you stay focused on business growth.
Buyer overpowers sellers
The tables have turned as now buyers can easily get back at sellers with the dreaded product review for all the world to see. And when they do, the world listens. With buyers all over social media, one business misstep could get them on the most tweeted pages resonating across the globe.
Be a modern disruptor
This is not just technology but seamless delivery in the buying process .
You have to get ahead of your clients’ needs and deliver seamlessly. This means having easy to use online payment gateways and make sure you are a modern thinker to stand out in a crowd.
Less frictions, more sales
Buyers can recognise friction in a sales process.
Having a clean well designed inventory management software with a competent customer success team to deliver is the way to go. Offer potent solutions in this direction.
Omnichannel sales
Omnichannel sales refer to unifying your sales channels and creating a single commerce experience. This allows customers the freedom to choose where and how they want to get your product and service while expecting the same service quality from each one.
Giving customers the power to purchase items from the platform of their choice increases the chances of sales and lets you reach more people.
Giving your customers various platforms to engage with your product includes using websites like eBay and Amazon, social media, and physical stores. Staying visible in all of these channels gives your company a better chance of customers picking you. Also, it makes their buying experience more convenient
Sales and Marketing as one
Having an integrated function where sales and marketing work together to deliver a solution is the way to go . Having one point of contact for customers to feel valued through the process and investing in your customer success team will help retain your customers over losing them to competitors . A dysfunctional sales and marketing team that works in silos can be a massive disadvantage to the business .
