Our client is a digital technology events business who has massive growth plans for the next two years. This is an excellent opportunity for a marketing enthusiast who has over 12 months experience and wants complete autonomy to market their campaigns.
As a Marketing Manager you will be responsible for implementing innovative and effective digital marketing campaign plans on time and within budget in order to meet business objectives, must be a self-starter who is keen on both strategic planning and campaign execution. Tasks will include data build and management, social media optimisation, website and e-shot planning/content/execution, PPC and remarketing campaigns, media and channel partner management and more.
Specifically, the role involves:
By evaluating customer research, market conditions, competitor data and by conducting response analyses, produce effective and engaging marketing plans, define campaign
Hitting agreed targets for revenue and lead generation whilst controlling the event marketing budgets.
CRM and Data Management
Learning and implementing list build strategies and sourcing new and innovative data.
Liaising with relevant departments and writing effective email copy.
Creating new and developing existing relationships with leading trade press, associations, publications and industry bodies to widen the reach and promotion of the events portfolio.
Ensuring timely submission of materials to media partners including print and online ads and ensuring third party activity is delivered as agreed.
Collateral and Content Production
Working with external designers to create brochures, print ads and other materials as required, proof-read, sign-off and distribute internally/online
The creation of interesting and eye-catching content that draws in prospects across different marketing channels
Conduct interviews with third parties such as speakers and write articles
Distribute content through websites, media partners, social media and email marketing to generate enquiries
Social Media, PPC and Remarketing
Maintaining and developing LinkedIn, Twitter and other social media channels for both lead-generation and branding purposes.
Utilising social media advertising and PPC to reach new audiences.
You will be confident, passionate and energetic and will enjoys working as part of a team. You will need to have strong communication skills both verbal and written and have experience in creating and delivering targeted, innovative strategies including digital campaigns that show a clear return on investment.
Preferably some experience in marketing, ideally gained within b2b publishing, conferences or exhibitions (1 year minimum)
Excellent communicator, verbal and written
Exceptional interpersonal skills and a true team-player
Ability to work independently to deadlines and within budget
Self-driven, results-oriented, with a positive outlook
To learn more about this role apply directly online or contact us directly to have a conversation about your career : firstname.lastname@example.org