Of Sales and ChatGPT

ChatGPT is everywhere nowadays. If anything, it’s hard to miss it no matter where you look.

If you are not already using ChatGPT  across the lifespan of your lead gen funnel  to create awareness, generate interest, make decisions, take action, and drive decisions then you are at a disadvantage. Get on this bandwagon now and use this super tool to help automate your workflow.

We have listed some tips on how you can maximize the use of ChatGPT in any sales function.

This tool can help with: 

• Lead generation – to generate outbound templates or text for inbound lead generation .
• Lead qualification – To qualify leads by asking targeted questions and determining the likelihood of a lead becoming a customer.
• Customer service or emails – How to answer basic customer inquiries or emails, freeing up time for your team.
• Product text – To provide text-based, step-by-step info on how to use your product, help center text, and more.
• Content creation – Whether it’s sales material, email templates, product descriptions, blog content, or something else. Though, if you’re wondering, this article was written by a human, not AI.

Breaking this down by section based on the following sales funnel stages:

AWARENESS

Lead generation stage where the goal is to generate interest in your product or service. You can use ChatGPT to suggest personal branding types, what kind of content to create to drive your social presence.

To learn more about social branding archetypes: https://www.linkedin.com/pulse/marketing-4-types-influencers-jim-barry/

ChatGPT can help with preparing, updating, and managing a database in Google Sheets for outbound lead generation. 

However, GPT-3 cannot directly interact with Google Sheets. You will need to use a third-party tool like Talarian

Here, with ChatGPT, you could:

• Extract certain information from different sheets (e.g. lead info).
• Classify text sentiment.
• Summarize long text automatically.
• Format or fix text.(This can also be very useful in automatically formatting lead names when building a prospect list)
• Subject line ideas to email prospects
• Prospecting text
• Linked in hashtags and content ideas to drive more product reach .

INTEREST

The goal is to identify and quantify leads most likely to become customers. You can ask ChatGPT to create lead qualification questions directly, or gather information about your target market.

DECISION 

Persuading potential customers to make a purchase. To persuade potential customers to make a purchase, you can use ChatGPT to:

• Create sales proposals that address specific needs and pain points.
• Create engaging sales content based on case studies, blog posts, or webinars.
• Educate potential customers about your products and services.

What’s important to consider here is that you can “feed” ChatGPT certain information as a prerequisite, if you paste your case study inside the conversation section, you can tell ChatGPT to remember that information and create highly-personalized output.

ACTION

Closing stage where the goal is to finalize the sale and get the customer to take action. In the closing stage, where the objective is to finalize the sale and get the customer to take action, ChatGPT can help with:

• Generating persuasive scripts.
• Emails and messages to negotiate details and close sales.
• Custom contracts and proposals templates.
• Speeding up the sales process by coming up with a few different ways to overcome sales objections.

RETENTION 

After the sale, the goal is to maintain the relationship with customers and ensure their satisfaction.

To help with retention, ChatGPT can help with :

• Personalized follow-up emails.
• Questionnaire or survey newsletter emails.
• Asking for feedback.
• Creating feedback forms.
• Or gathering customer feedback in other ways to improve future sales effort.