Marketing Manager

Our client is a digital technology events business who has massive growth plans for the next two years. This is an excellent opportunity for a marketing enthusiast who has over 12 months experience and wants complete autonomy to market their campaigns.

The Role 

As a Marketing Manager you will be responsible for implementing innovative and effective digital marketing campaign plans on time and within budget in order to meet business objectives, must be a self-starter who is keen on both strategic planning and campaign execution. Tasks will include data build and management, social media optimisation, website and e-shot planning/content/execution, PPC and remarketing campaigns, media and channel partner management and more.

Specifically, the role involves:

• Campaign Management

• By evaluating customer research, market conditions, competitor data and by conducting response analyses, produce effective and engaging marketing plans, define campaign

• Hitting agreed targets for revenue and lead generation whilst controlling the event marketing budgets.

• CRM and Data Management

• Learning and implementing list build strategies and sourcing new and innovative data.

• Email Marketing

• Liaising with relevant departments and writing effective email copy.

Media Partners

• Creating new and developing existing relationships with leading trade press, associations, publications and industry bodies to widen the reach and promotion of the events portfolio.

• Ensuring timely submission of materials to media partners including print and online ads and ensuring third party activity is delivered as agreed.

Collateral and Content Production

• Working with external designers to create brochures, print ads and other materials as required, proof-read, sign-off and distribute internally/online

• The creation of interesting and eye-catching content that draws in prospects across different marketing channels

• Conduct interviews with third parties such as speakers and write articles

• Distribute content through websites, media partners, social media and email marketing to generate enquiries

Social Media, PPC and Remarketing

• Maintaining and developing LinkedIn, Twitter and other social media channels for both lead-generation and branding purposes.

• Utilising social media advertising and PPC to reach new audiences.

Requirements…

You will be confident, passionate and energetic and will enjoys working as part of a team. You will need to have strong communication skills both verbal and written and have experience in creating and delivering targeted, innovative strategies including digital campaigns that show a clear return on investment.

• Preferably some experience in marketing, ideally gained within b2b publishing, conferences or exhibitions (1 year minimum)

• Excellent communicator, verbal and written

• Exceptional interpersonal skills and a true team-player

• Ability to work independently to deadlines and within budget

• Self-driven, results-oriented, with a positive outlook

To learn more about this role apply directly online or contact us directly to have a conversation about your career : info@smarttalentgroup.com.au