Marketing Manager

  • Full Time
  • Sydney
  • Applications have closed.

Marketing Manager

An opportunity to join a leading global exhibition business in this exciting stage of growth. This is an autonomous strategic role for a creative and ambitious marketing who loves execution. 

The Role

As a Marketing Manager you will be responsible for implementing innovative and effective digital marketing campaign plans on time and within budget in order to meet business objectives, must be a self-starter who is keen on both strategic planning and campaign execution. Tasks will include data build and management, social media optimisation, website and e-shot planning/content/execution, PPC and remarketing campaigns, media and channel partner management and more.

Specifically, The Role Involves

  • Campaign Management
  • By evaluating customer research, market conditions, competitor data and by conducting response analyses, produce effective and engaging marketing plans, define campaign
  • Hitting agreed targets for revenue and lead generation whilst controlling the event marketing budgets.
  • CRM and Data Management
  • Learning and implementing list build strategies and sourcing new and innovative data.
  • Email Marketing
  • Liaising with relevant departments and writing effective email copy.

Media Partners

  • Creating new and developing existing relationships with leading trade press, associations, publications and industry bodies to widen the reach and promotion of the events portfolio.
  • Ensuring timely submission of materials to media partners including print and online ads and ensuring third party activity is delivered as agreed.

Collateral and Content Production

  • Working with external designers to create brochures, print ads and other materials as required, proof-read, sign-off and distribute internally/online
  • The creation of interesting and eye-catching content that draws in prospects across different marketing channels
  • Conduct interviews with third parties such as speakers and write articles
  • Distribute content through websites, media partners, social media and email marketing to generate enquiries

Social Media, PPC and Remarketing

  • Maintaining and developing LinkedIn, Twitter and other social media channels for both lead-generation and branding purposes.
  • Utilising social media advertising and PPC to reach new audiences.

Requirements…

You will be confident, passionate and energetic and will enjoys working as part of a team. You will need to have strong communication skills both verbal and written and have experience in creating and delivering targeted, innovative strategies including digital campaigns that show a clear return on investment.

  • Preferably some experience in marketing, ideally gained within b2b publishing, conferences or exhibitions (1 year minimum)
  • Excellent communicator, verbal and written
  • Exceptional interpersonal skills and a true team-player
  • Ability to work independently to deadlines and within budget
  • Self-driven, results-oriented, with a positive outlook

To learn more about this role apply directly online or contact us directly to have a conversation about your career : info@smarttalentgroup.com.au